KC launches Critique-writing App

In a surprise announcement and following hot on the heels of the new KC Academy course on critique-writing, we understand that an App is also to be launched on 1st April. This will enable judges to auto-generate critiques and submit them automatically to the dog press.

The Press Release says:

Following the KC’s downstream reorganisation and adoption of a cloud technology platform we have grasped the opportunity to develop an innovative app for judges. The app draws on a vast database of historical critiques and uses these as the basis for generating a new critique.

Once the app has been downloaded to the judge’s smartphone, they simply select the breed and, for each class, choose the age, sex and colour of the winning dogs. The judge will then select an overall quality grading (Excellent, Very Good, Good or Average) and the app will auto-generate the critique. This has the added benefit that all critiques will now be punctuated correctly and will be free from spelling errors. No longer will we see CCs incorrectly punctuated as CC’s or conformation mistakenly written as confirmation.  

There will be 2 versions of the app; a free version which will include sponsors’ adverts and a paid-for version in which users can turn off advertisements. The paid version will have additional levels of functionality and choice for judges so they can select elements of the Breed Standard and apply the grading to clauses they wish to include in the critique. Judges could, therefore, focus on head, coat, movement or temperament, for example, in their critique.

The database of critique elements has been through a rigorous Quality Assurance process in order to weed-out meaningless phrases currently used by lazy and incompetent judges. This will ensure critiques exclude:

  • Nice head and eye
  • Lovely colour
  • Moved well
  • Well-handled
  • Unlucky to meet x on the day
  • What more can be said about this top-winning dog

A spokesperson for the KC said: “It is within a bandwidth of reasonable expectation that all judges should download and make use of this app. We need to drag judges into the 20th Century; the use of quill pens and parchment is no longer good enough for critique-writing.

“We also see this as an opportunity to generate some upside revenue with in-app purchases and sponsored adverts. These adverts need not necessarily be just from commercial vendors; we expect exhibitors will also wish to advertise their top-winning dogs so that judges can see these dogs and what they have won, prior to actually judging them.

“The design of the app has been future-proofed. Eventually, entry details will be available in the app so that judges can select their winners and email the results and critique directly to exhibitors without the need for anyone to travel to a show.

“Further apps are planned and include one for KC members which will allow them to order their drinks and lunch from the comfort of their home, before travelling to Clarges Street. At some point, a home delivery service will also be available so that members don’t even need to travel to London. This will free-up space in the dining room, effectively increasing capacity.”

To download the app, search for DogCrApp in the Apple Store or Google Play Store. As a Special Offer, the paid-for version of the Critique-writing app will be available FREE on the morning of April 1st 2018.

.

.

.

.

.

.

.

.

.

.

Advertisements

Comments are closed.

%d bloggers like this: